The full article can be read on the Times online website, but one quote stands out, neatly summing up all the spurious claims:
Kellogg’s, which admits making a “five-figure” donation to Heart UK, accepts there is no published scientific evidence to show that eating a daily bowl of Optivita lowers cholesterol.
A spokesman said: “We do have evidence of our own to show it reduces cholesterol, but we have not published it as it is proprietary and confidential. All our claims are backed by good science.”
Well of course! We believe you ... honest injun!
